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This Is Better Than A Television Commercial ... This Is The Internet!

So often when we're talking to business owners about adding a video to their website many assume we're talking about a television commercial. When they assume this, they immediately say no to it because of the well known high cost to television commercials.

But, this isn't TV. This is better than TV. This is the Internet!

Why is this better than TV?

Because with television you're paying for thousands and thousands and thousands of people who will never ever be watching the channel your commercial plays on at the exact time that your TV commercial plays. Here's a video of lead consultant Mr. Chesnut discussing what advertising really is ...

What we offer instead of an expensive 30 second TV ad spot that will only be shown a few times is a 30 second to 3 minute video that will be posted on your website and can even be submitted to the top video sites across the world. The Internet video we create for you will be seen all year long!

Now, the only people who are going to watch your TV commercial are people who happen to be on the right channel at the right time, and who are looking for exactly what you're offering.  And you hope that the people who are in the market for your product and who happen to be watching the right channel at the time your commercial is played isn't actually watching the show via a VCR or DVR and fast-forwarding through the commercials like most everyone else does, and thus missing your commercial.

With TV you're paying a lot of money for a lot of waste. You may get a lot of eyeballs watching your commercial but the chances are slim that these viewers are in the market for what you have to offer at that moment! If they are interested but miss the business name, address, phone number or website address when it flashes on the TV screen, they have to wait until the commercial airs again.

A video on the internet and on your website offers many advantages.

On the Internet, when someone is looking for a specific service or product and they find it, the chances are much greater that they will be acting on the information.

In addition to this, when people end up at your website it's generally because they are interested or in the market for what you're offering. A video here, on your website, will be far more advantageous and helpful.

Plus, with internet video commercials if they miss the address or want to go back and look at a picture or watch a segment again they can. A viewer can just move the slider back to what they want to see again, rewind or just simply watch it again. You can't do any of this with a TV commercial, unless you recorded it.

The end conclusion is Internet/Website video is far less money and it's people who have a real interest in your company and/or products that are watching it.

Plus, by submitting it to the numerous video sites, when people search online for your products and services you Internet videos can become a choice on the search engines results page. That makes your small investment into a internet video stretch very far and give you a tremendous amount of bang for the buck.

Also, if you have a listing in an online directory, most allow you to include a video with your listing to help show why you're the right choice. Just be aware, most won't allow a video longer than 60 seconds.

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