Here's A Number Of Ways Different
Businesses Would Use Video On Their Business Website
As you're reading
these, keep in mind that the way one business could use video
for their business other businesses could use it that way too. Also, I'm only showing a few ways per business
even though there are actually quite a few ways a business could use
video. Your account manager can further discuss the different ways when you
talk to them.
It's been proven that a video of a
room will outsell pictures of a room! In part that's
because music can set a mood, video makes images come alive when
done right. When a website is the primary way for a person to
pick a B&B it becomes very important that
you're effectively showcasing your rooms, which video does very
well!
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An auto repair business could show
their bays, show some of the tools they use to do their job,
show their very comfortable waiting rooms, show different
advantages they offer.
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An auto insurance agency could
show wrecked cars, stolen cars, cars with things stolen out of them
with "Covered" boldly written across each image; you could hit on the
claims process and how fast you are and how easy it is to do a
claim; or you could create a video showing each staff member,
what their expertise is, how long they've been doing it and have
a short video of each introducing themselves.
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A financial advisor
could educate their customers using video. In person meetings
can be time consuming, not to mention the travel expenses. Video
can take the place of an in-person meeting, and the same message
can be viewed over and over again
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Travel agencies are now
using videos to showcase vacation destinations for packages they
are promoting. Potential clients who watch the videos feel as
though they are taking a trip when they take this “virtual
tour”. The video takes the viewer on a mini vacation where they
get to see highlights of the local attractions, hotels, beaches,
nightlife, and more … all from the comfort of their home
computer!
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Speaking of virtual tours, many
real estate companies are now using video advertising on
their websites. Instead of just seeing photos of a home, now you
can see a walk-through tour of each room in the home, just as if
you were actually there walking through it. A potential customer
could watch the video and see little details that they would
never be able to see in just photos.
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Car dealerships are also
benefiting from online video technology to advertise their
vehicles. They sometimes show videos on their website of happy
customers driving away in their new car bragging about the great
deal they just got. Or they might show a video of the car being
driven out on a winding, curvy road with the narrator talking
about how great the car handles, or how comfortable the ride is.
Some smart dealers actually take the time to create a virtual
tour of each vehicle by videotaping the car's exterior,
interior, trunk, engine compartment, the tires, and more.
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A roofer could show samples of
different kinds of roofs, or show a step by step process of
adding a new roof to a home while showing the viewer why they're
different from other roofing companies.
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A church could create
playlist for sermon series.
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A Non-profit organizations
could use video to emotionally motivate their potential
donors. Seeing why a person should donate is just simply far
more effective than reading about it!
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If you have an unusual way of doing
something on your website like filling out a form, do a video
showing step by step how to do it. Make doing business
with you easy!
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All local businesses can benefit
with a video message from the owner. It could be a "hello"
video, a "we guarantee ..." video, a "we're so confident ..."
video, along with a hundred other types of video's.
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When considering video for your business website, remember ...
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Video consistently produces a higher response rate, compared to
other forms of advertising.
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Video speeds up decision buying by 72% vs. print, and
comprehension and retention increases by 50% over a live
presentation.
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A good video presentation will tell your story exactly the way
you want it to, time and time again, so it can be used for
years!
Idea's for Creating
a Video and Putting a Video On Your Website
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Taking images and
bringing them to life with special motion image
technology
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Show advantages of
doing business with your business
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Demonstrate your
product
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Show how easy your
product is to use, store, clean, take apart, or
anything else that would help your prospects
purchase your product
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There's a lot
to be said about including a video message
from the owner
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Video
testimonials or audio testimonials with
their picture
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Create video
testimonials
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Spice up a
not-so-fun-to-read article into a video ... Videos are always
easier to watch (and more fun) than articles are to read!
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If you're blogging
you can add a video into the blog
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You can even add a
video to Facebook, MySpace and many other Web 2.0 sites
There are a number of ways you
can use videos on your website to help compel visitors to become
paying customers, or to turn current customers into repeat customers.
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